NOOT [NUT goddess] for ART PRODUCTION
NOOT is a production house for arts, with a principal interest in Filmmaking. The project is structurally aware of two main pillars: Gender Empowerment & Egyptian/African Identity. Thus, The Egyptian goddess NUT/NOOT is believed to be a perfect mascot for the brand identity.
NUT
Noot was “Coverer of the Sky,” “She Who Protects,” “Mistress of All,” and “She Who Holds a Thousand Souls.” Noot was the goddess of the sky and all heavenly bodies, a symbol of resurrection and rebirth.
TYPOGRAPHY
(Arabic + English + Hieroglyph)
LOGO BODY
Icon/Mascot
Replacing earth god Geb, or sky elements with film reel / filmmaking. (Idea development with artist Meema Daboubi)
with the awareness of African primitive lines/feeling of ancient drawings.
Merging the metaphor of the Film Wheel and the Lunar Phase as a representative of Human Art-Waves / Development.
Dark Blue / Gray